Learn how to increase blog traffic with nothing more than a calendar and Popplet!
Recently, we have been looking at ways to generate website traffic using Popplet. We started by looking at how creative professionals are getting website traffic using Popplet and Twitter hashtags, and have discussed how to leverage current trends to create timely Popplets that spark reader curiosity.
But both of these techniques need you to be able to tune into the zeitgeist at the right time to add value to what people are already interested in. That can be hard work if you have been so immersed in your own creative process you haven’t really had time to see what people are talking about this week.
As a creative professional with a dynamic website aimed at attracting new visitors regularly, you have probably started to create a content calendar to help you map out your future blog posts. Here’s how to increase blog traffic by factoring in seasonal trends into your content plan.
Dates like Halloween and Thanksgiving happen every year, and are increasingly talked about in the weeks beforehand. In the graph below, you can see that Google searches for these holiday terms remains dormant for most of the year and kicks into high frequency as the date approaches:
Build your seasonal trend Popplet so it has a relevance to your business as well as to the holiday. For example, a chef or catering company could share a recipe or two and this year’s menu options for Thanskgiving on a popplet. A design company might share home made decoration tips or a swatch board for creating your own holiday posters.
When you have completed your popplet, embed it into your blog post so you are offering readers an interactive experience at your site. Don’t forget to tweet the link to your popplet regularly using the holiday term as a hashtag (such as #thanksgiving) and to post your popplet creations to other social media sites where you think readers will appreciate your work.
Schools could use this technique to create a relevant class activity based on the holiday date. Popplet user Mr Fornadel, for example, used Popplet in his math class. Students created a dinner menu and then used their skills in calculating fractions to determine how much it would cost for each person to attend the celebrations. General studies or foreign language classes could use the holiday season to discuss how these dates are celebrated in other cultures.
We will be continuing this series on how to increase blog traffic with Popplet in 2013. In the meantime, we would love to know which methods you have used and what is working for you. Share your results with us on our Facebook page.