Generate Website Traffic With Popplet #2: Trendwatching

Have you tried to use Popplet to generate website traffic? Trendwatching can reveal what pop culture, politics and current affairs, or seasonal events, people all around the world are talking about. By creating a Popplet that looks at a current trend from your perspective, you can draw in a new audience to your website.

We know many creative professionals love using Popplet as a business and project production tool on a regular basis. Popplet is used to map game choices, outline story chapters, collect design ideas, structure websites and brainstorm in teams. But Popplet can also be used by creative businesses as a way to draw in a wider audience to your online presence. We’ve already looked at how to use Popplet with Twitter hashtags as a way of getting website traffic. Today, let’s look at using Popplet to ride the trend-wave to generate website traffic.

Popular culture trendwatching

If you keep on top of current affairs, entertainment and celebrity news, TV shows, shopping trends, or pop culture fashions, you may be able to create a Popplet quickly that summarises information and visuals around a topic that is currently trending.

For example, the comedy TV series Happy Endings started its 3rd season this week in the United States and Canada. This comedy about a group of friends has been building a loyal audience over the past few years. The latest season continues to star the ensemble comedic actors including Damon Wayans Jr, Eliza Coupe (from Scrubs) and SNL alumni Casey Rose Wilson.

You can see from Twitter analytics grapher Topsy that more people have started tweeting about the show in the past two weeks, as anticipation for the season opening peaks. You can use Twitter’s search functions to see what is trending currently or a trend app like Topsy to test your own choice of topics.

Trendwatching graph of Happy Endings

Trendwatching graph of Happy Endings created with Topsy Analytics

We created this popplet about the show’s cast and crew and worldwide appeal to share with fans as the new season commences. Of course, we included a link to this blog article about why we created the popplet.

You can see that here we are using Popplet as an example of how to reference a trending pop culture topic. For your website, you will need to link the trend back to why you are talking about it. For example, if you were a fashion designer, your Popplet might be about the fashions the characters wear on the show. If you were a life coach, you might create a Popplet showing the relationship networks between the characters and talk about the value of building friendships in the related content at your site. Remember, you will need to make a link between the trending topic and the main topic of your website and creative business.

You can then share your Popplet on social networks, including relevant Facebook pages and of course on Twitter, using the trending hashtag that matches your popplet creation.

More tips on riding the pop culture trendwatching wave

Be ready to enter conversations and share your popplet as new comments are made about the trending topic. Keep a search open for mentions on Twitter or other social media and perhaps set up a Google alert (so you can share your popplet in relevant blog comments).

Be prepared to update your popplet or to add to it if a particular perspective or question arises which you can offer some insight into with your Popplet.

You can promote your popplet and have a link in it to your website and the corresponding webpage with your discussion of the topic, or you could promote a link to your website page and embed the popplet in it as infographic content.

Schools could use this technique to explore two sides of an issue, such as the Presidential debates, or to explore a topic that has captured the attention of students, for example, by creating a popplet on the science behind Felix Baumgartner’s recent skyjump.

Next: Using seasonal trends to create Popplets that generate website traffic

Getting Website Traffic To Your Site With Popplet: Tip #1 – Hashtags

Recent internet forums have discussed using Popplet as a way of getting website traffic to your site. Two recent examples:

  • The internet marketing podcast, Win the Web, discussed Popplet in their ‘Toolshed’ segment
  • On Hubpages, Luis305 asked:

    “Have you used Popplet for getting website traffic?”

For creative professionals and other businesses wanting to draw in new readers with interesting and engaging content, Popplet can be used as a way of getting website traffic to your site. Over the coming weeks, we will share some tips and techniques for using Popplet as a website traffic generator. Today, we look at how to combine using Popplet and Twitter to bring in new readers to your website.

Getting Website Traffic to Your Site with Popplet: Step by step

1. Prepare your creative Popplet. You might be showing off your portfolio, providing insight into the creative process you use when working up a new idea, visualizing the connection of ideas and concepts that you will be discussing in a blog post, or documenting research notes for a new enterprise.

2. Make sure you include a popple with a URL link. This link should take visitors back to your website or to the target webpage you are focusing on for getting website traffic to visit.

3. Now make your Popplet public by clicking the share button. Select “Post it on Twitter”. You will be redirected to Twitter where you can log in and share your Popplet creation.

4. Prepare your tweets. We make it easier for you to share your popplet link by auto-completing yourt tweet with: “Check out this Popplet!: http://popplet.com/app/#/link-to-your-popplet”. Don’t tweet this just yet!

5. Personalize your tweet message to the audience you think is most interested. You can add hashtags to your tweet to make it more relevant to an audience searching for key terms in your subject area or profession. For example, we will tweet about this popplet and blog using the hashtags #internetmarketing and #webmarketing, as well as using the term “site traffic” in at least one tweet.

6. Always include the Popplet link! Remember, you will be using the Popplet as a visually enticing ay to get readers to build their interest before they click through to your website. To make more room in your tweet message, you can use a shortlink service like bitly to replace the http://popplet.com/app/#/link-to-your-popplet link with a shorter reference. We used the shortlink http://bit.ly/VGHQQE for the popplet related to this blog post, for example.

Additional notes

  • You can use a site like Topsy to research which hashtags are most frequently used in twitter and which ones are suited to your discussion topic.
  • If you have used youtube videos, online images or URL links you can thank their related twitter accounts and mention they are included in your Popplet. You might find these accounts retweet your mention, this will expose your link to the audience of your influencers, widening the number of people who may click on the site link in your popplet.
  • Review your analytics. After you have promoted your popplet on twitter using hashtags, you can review how successful this technique has been by looking at your website analytics. Did you see a traffic bump from curious readers who had looked at your popplet and clicked on your site link? Let us know how well your experiments are going at getting website traffic from Popplet!

Applying this technique to schools

  • If you are a teacher, librarian or ICT co-ordinator, you can use this technique to share education ideas with other colleagues by including a hashtag that describes the class subject, for eg. #ESL.
  • If you think your use of Popplet would be valuable for anyone interested in using apps in the classroom, we encourage you to use the hashtag #edtech and #ipaded.
  • Perhaps you want to encourage a community network amongst educators who use Popplet? Let’s start the hashtag #poppleted. It may be helpful to add #poppleted along with a hashtag for your class subject or mention the age range of students so other educators can scan what examples may be helpful for them to review. (Don’t forget you can also share your experiences on our Facebook page and help us build a community of educators sharing ideas about using Popplet in schools.)

We have more tips for getting website traffic using Popplet. Subscribe to our blog for fresh ideas and new techniques for making the most of your visual thinking and collaborative ideas tool, Popplet!